Assignment 1

Adidas Football

Adidas Football created a very clever ad campaign during the 2010 World Cup. They were releasing a new shoe, the F50 adiZero, and used Facebook as a main source of advertising. One ad type they used was called a "reach block" that ran on the Facebook homepage. This allowed users to "like" the Adidas page and then interact with other football fans through picking favorite players and trying to guess winners of matches. This campaign ended up being very successful adding over a million fans to their page. In the 31 days that they had the "reach block" ad running on Facebook's homepage, they were getting an average just short of 17 thousand new fans each day. In Spain, awareness of the new shoe was raised by 21 percent. In the U.K. and Germany awareness was raised 20 and 15 percent respectively. Adidas Football was very pleased with the results and plans on using similar campaigns in the future.

http://ads.ak.facebook.com/ads/FacebookAds/adidas_Football_CaseStudy.pdf